How To Market Your Music More Effectively
Knowing how to market your music is considered to be THE most important thing that you can do for your music business as well as your music career all together. You know it’s something that must be handled and if you’re not making efforts to understand how exactly to market your music more effectively then you should know that, at the very least, nothing serious will ever happen in your music business career.
The first thing to ask yourself is whether or not you’re currently managing the most basic elements of an effective music marketing campaign.
What do I mean by this?
To begin it is critical to assess where you’re at at this time and determine if you know and understand exactly what the basic components of an effective music marketing campaign are? Let’s face it, if you plan on making a name on your own in the music industry it is critical to realize you’ll be investing many your personal time and money into your music career. If you’re certain your absolute goal would be to mold your music talents into a true “music business” and you have no doubts concerning the career path you’ve chosen… then you’ll want to be as efficient and productive as you can possibly be.
Most indie bands and musicians whether from the Rock, Hip Hop, Folk or any genre for example, tend to work on just a few of the three essential requirements of effective music marketing. For example most musicians are excellent at connecting with audiences. What with Facebook, Instagram, Twitter and YouTube in the mix, communications have become stupid simple for today’s musician.
On the other hand, requesting the sale is occasionally handled effectively but is commonly approached hap-hazardly and with out a formula or the necessary accompanying awareness campaigns. This lack-luster approach tends to dampen the efforts of even the hardest working bands and musicians in the market. Unfortunately, applying only one as well as two of these key components without the essential third aspect in a music advertising campaign won’t generate maximum returns for enough time invested. Immersive This just isn’t how to market music effectively.
Don’t get me wrong, getting your name on the market and partaking in conversations with fans could be cool, even self gratifying and it’s really definitely better than not doing anything at all, but imagine how much more effective you’d be if you visited work on all of these essential marketing areas of your music business armed with a formula and a pin-point focused purpose.
The Solution To Ineffective Music Marketing
The bottom line is that when you break down the ins and outs on how to market your music effectively, it becomes apparent that as a musician, it is important to discipline yourself to focus on the elements that are most productive for your music business growth. Divided in an easy to follow process these components of music marketing and music promotion essentially contain a 3 step formula:
Step #1 – Create Awareness: Find an audience who appreciates your music style, your sound and your identity. Take the steps essential to communicate your musical message to them. Everything you do should create an awareness for you as well as your music all the time. Approach this with precision and a firm direction as well as your music business foundation will undoubtedly be solidified for years ahead.
Step #2 – Interact with Your Audience: I mentioned earlier how stupid simple it is to connect with fans today. Instagram, Facebook, Twitter, YouTube and the countless other online “hangouts” make this process a breeze. Once you have laid the initial groundwork and you have made your audience aware of just what you have to offer, work on maintaining those important on-going relationships together with your fans, the media and the all important music business contacts you collect along the way. Your fans and contacts wish to know that you’re for real. That you care about them. You are here for the long-haul. Making connections with them and keeping them involved with your growth process will ensure this happens for you.
Step #3 – Sell Your Stuff (Require the sale): This one is vital. Unless you have products to sell… you DON’T have a music business. Attempting to create a steady, consistent cashflow for your music business is paramount to your long-term success. Entice fans to invest their money and purchase your stuff and the rest of one’s music marketing processes will flow and flourish so much easier.
Yes! It’s EASIER IN THEORY
I recognize that it’s easier to talk about these exact things than it is to make them happen in your job but this is what the music business is centered on so incorporating these procedures into your music business campaign is a must, or you simply won’t last long enough to make dent in the music world.
And that’s not what we wish for your music career… is it?
Again, it might seem easy enough to map these exact things out on paper nevertheless, you that most bands and musicians will find a hundred and one methods to screw this up.
You’ll either spend a lot of time on creating awareness and connecting together with your audience but then fail to ask for the sale. Or you’ll require the sale solution to often and forget about connecting together with your people. I mentioned earlier that it’s cool to get all gung-ho, get busy, and head on out there and execute a bunch of music marketing, but if you’re not touching all three elements of this process on how to market music, then you’re missing the boat and much more importantly… you’re fans won’t be “feeling” your vibe. They just won’t connect with you on a deeper level. Without connection, there’s no sales and without sales, you do not have a music business.
Don’t BELONG TO the Marketing Music Business Trap
You’ve seen them. They’re all over the place. Lame pr announcements that musicians love to distribute nowadays. These press releases are posted and sent to my inbox on a regular basis with headlines like: “Johnny Come Lately, the Latest Album Release from the 123 How To Rock & Roll Band”. Just do it… admit it. You’ve probably delivered something like this yourself at one time or another.
Unfortunately there are some issues with this spray and pray technique that’ll be blatantly obvious when you stack up a headline such as this against my 3 step process. See the news release handles the “Creating Awareness” aspect and also touches lightly on the “Selling Your Stuff” step nonetheless it fails to connect and that my pal is a no no. It’s 100% self interested and sadly, it will fail every time it’s used.
Fans and media see right through this. All of the band wants is the money. For a few unknown reason the band is expecting us to at once over to the link included in their press release and click on the buy button. But where’s the bond? What about the awareness we are in need of BEFORE they require the sale?
How To Market Your Music More Effectively